Yutura
OVERVIEW
My senior capstone focuses on a story unraveling the lucrative world of Yutura; a luxurious teahouse on the moon whose existence reveals the deep-rooted commodification of Lunarian culture.
My senior capstone focuses on a story unraveling the lucrative world of Yutura; a luxurious teahouse on the moon whose existence reveals the deep-rooted commodification of Lunarian culture.
THE STORY
In 2040, Earth discovered civilization on the Moon. Under the guise of a mutually beneficial business agreement, Earth developed a district of luxury shops and attractions, gradually urbanizing and commodifying the Lunarians’ once self-sufficient agricultural way of life.
Earth proposed a future shaped by a prosperous economy.
But at what costs?
✦ TOPIC OVERVIEW
THE STORY
In 2040, Earth discovered civilization on the Moon. Under the guise of a mutually beneficial business agreement, Earth developed a district of luxury shops and attractions, gradually urbanizing the Lunarians’ once self-sufficient agricultural way of life.
Earth proposed a future shaped by a prosperous economy.
But at what costs?
In 2040, Earth discovered civilization on the Moon. Under the guise of a mutually beneficial business agreement, Earth developed a district of luxury shops and attractions, gradually urbanizing the Lunarians’ once self-sufficient agricultural way of life.
Earth proposed a future shaped by a prosperous economy.
But at what costs?
VIRTUAL WORLD
The story of Yutura takes place within a virtual world. The environment, the atmosphere, and how the characters interact with the world and each other are crucial to the storytelling.
The story of Yutura takes place within a virtual world. The environment, the atmosphere, and how the characters interact with the world and each other are crucial to the storytelling.
DIGITAL ADS
The ads for the project are a direct commentary on how over glorified Yutura is in this world. Though deceptively luxurious, it lacks any real depth in comparison to the authentic Lunarian culture.
The ads for the project are a direct commentary on how over glorified Yutura is in this world. Though deceptively luxurious, it lacks any real depth in comparison to the authentic Lunarian culture.
VIRTUAL WORLD
The story of Yutura takes place within a virtual world. The environment, the atmosphere, and how the characters interact with the world and each other are crucial to the storytelling.
DIGITAL ADS
The ads for the project are a direct commentary on how over glorified Yutura is in this world. Though deceptively luxurious, it lacks any real depth in comparison to the authentic Lunarian culture.
(The prototype for the Lune social media app is only viewable on Desktop version)
(The prototype for the Lune social media app is only viewable on Desktop version)
SOCIAL MEDIA
A large portion of the story can be explored through looking through the social media app, Lune.
It serves as a forum for humans and Lunarian users to interact. Many share their thoughts and perspective on what is happening in their world, offering viewers a chance to piece together the story themselves.
A large portion of the story can be explored through looking through the social media app, Lune.
It serves as a forum for humans and Lunarian users to interact. Many share their thoughts and perspective on what is happening in their world, offering viewers a chance to piece together the story themselves.
SOCIAL MEDIA
A large portion of the story can be explored through looking through the social media app, Lune.
It serves as a forum for humans and Lunarian users to interact. Many share their thoughts and perspective on what is happening in their world, offering viewers a chance to piece together the story themselves.
FINAL EXHIBITION
BRAND GUIDELINES
The brand was put together primarily with the word luxurious in mind. The colors of Yutura are an intentional, harsh contrast to the imagery used in the brand, a subtle indicator of the brand's gentrification of Lunarian culture.
The brand was put together primarily with the word luxurious in mind. The colors of Yutura are an intentional, harsh contrast to the imagery used in the brand, a subtle indicator of the brand's gentrification of Lunarian culture.
✦ TOPIC OVERVIEW
FINAL EXHIBITION
FINAL EXHIBITION
PROCESS WORK
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PROCESS BOOK
OVERVIEW
My senior capstone focuses on a story unraveling the lucrative world of Yutura, a luxurious teahouse on the moon whose existence reveals the deep-rooted commodification of Lunarian culture.