In The Clouds

OVERVIEW

As part of my senior capstone, I worked on the branding and social media teams for the final BFA exhibition, contributing to the development and application of the exhibition’s visual identity.

As part of my senior capstone, I worked on the branding and social media teams for the final BFA exhibition, contributing to the development and application of the exhibition’s visual identity.

BRAND IDENTITY

I designed the logo for In The Clouds according to the general visual direction the branding group decided to pursue — bubbly, playful, and the use of a mascot.

I also developed an identity system to go along with it, including the visual direction, patterns, and textures.

BRAND
IDENTITY

I designed the logo for In The Clouds according to the general visual direction the branding group decided to pursue — bubbly, playful, and the use of a mascot.

I also developed an identity system to go along with it, including the visual direction, patterns, and textures.

I designed the logo for In The Clouds according to the general visual direction the branding group decided to pursue — bubbly, playful, and the use of a mascot.

I also developed an identity system to go along with it, including the visual direction, patterns, and textures.

STYLE STEPS

In order to smoothy pass on the brand over to the other teams, I created a visual guide for achieving the halftone textures.

In order to smoothy pass on the brand over to the other teams, I created a visual guide for achieving the halftone textures.

SOCIAL MEDIA POSTS

I was tasked with designing the social media post templates for the individual student project spotlights.

I took the initiative of designing the layout of the front cover, as well as customizing each student's photo with different halftone textures.

I was tasked with designing the social media post templates for the individual student project spotlights.

I took the initiative of designing the layout of the front cover, as well as customizing each student's photo with different halftone textures.

SOCIAL MEDIA POSTS

I was tasked with designing the social media post templates for the individual student project spotlights.

END CREDITS

Finally, I created the motion graphics for the end credits sequence for UMass Lowell's Graphic Design BFA show screening. I animated the text, clouds, and created separate files in order to animate the cloud characters.

Finally, I created the motion graphics for the end credits sequence for UMass Lowell's Graphic Design BFA show screening. I animated the text, clouds, and created separate files in order to animate the cloud characters.

END CREDITS

Finally, I created the motion graphics for the end credits sequence for UMass Lowell's Graphic Design BFA
show screening.

LOGO +
MASCOT

The branding team sorted through many different logo sketches that were submitted by the whole class.

I took inspiration from the top choices, and played around with different bubbly fonts to create my own interpretation for the logo. It went through a few iterations before being finalized; particularly the colors and small tweaks with the width.

The branding team sorted through many different logo sketches that were submitted by the whole class.

I took inspiration from the top choices, and played around with different bubbly fonts to create my own interpretation for the logo. It went through a few iterations before being finalized; particularly the colors and small tweaks with the width.

✦ CAPTION

OVERVIEW

As part of a semester-long project, I designed and branded a conceptual research institution that trains young girls to be magical fighters, and to become future defenders of the universe.

MagiTech is a corporation specializing in developing technology using harnessed magic from space. As part of their goal to further develop magic, MagiTech founded the research institution.

In The Clouds